Share Earlier this year, LinkedIn gave users the ability to follow companies in addition to following users. Originally, to follow a company profile on LinkedIn, was much like company pages on Facebook. You were able to receive a stream of news and information from the companies that you chose to follow. Now, users can the [...]

Share According to new data from comScore Inc., Twitter passed MySpace in traffic from unique users by a small margin last month. Twitter had nearly 96 million unique visitors in August, up 76% from the same period last year, comScore said. MySpace, meanwhile, dropped 17% during the same period, to 95 million unique visitors last [...]

Share Are you the McMayor of your local McDonalds? On April 16th of this year, Foursquare held a Foursquare Day Event … 4/16 (get it? 4 ‘squared” is 16 … clever isn’t it?) McDonalds wanted to get involved and they did so by using a location-based marketing campaign. McDonald’s was able to increase foot traffic [...]

Share The way you link, both internally and externally from your site, is crucial for achieving results in today’s competitive market. Proper linking can give you the advantage you need when it comes to search engine ranking and those all-important hits on your site. As SEO experts are bound to point out, it’s a process [...]

Share We hope that you and your business will never need this information, but “just in case”, it’s good to be prepared. Every business, blogger, and the rest of us on social media have experienced it: someone just called you out on Twitter or in a blog. It’s all too easy to get frustrated and respond [...]

Share This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. This post also appeared on Mashable’s website, where we found it and wanted to share the information. In addition to writing for their human readers, web writers and bloggers have [...]